When Is Black Friday 2023 and How Does It Work?

Over the past decade, Black Friday has become a global phenomenon and one of the biggest shopping days of the year for discounts and promotions.

Black Friday is one of those American traditions that has firmly established itself around the world. Now associated with major savings, it originated in the United States in the 1960s. At first, it was mainly promoted by large retailers that needed to clear out remaining stock in preparation for the Christmas season.

Thanks to its success, the event spread internationally and now takes place every year in November. It is held after Thanksgiving Day, an American public holiday.

In this article about Black Friday, you can learn what to watch out for and how to make the most of the offers available. The key is to plan ahead, prepare carefully, and shop wisely.

When is Black Friday in Portugal and how does it work?

In Portugal, Black Friday always falls on the fourth Friday of November, after Thanksgiving Day. This year, Black Friday will take place on 24 November. Black Week will run from 21 to 28 November.

Technology products are usually the main focus during these days. It can be a good opportunity to buy the latest items at much lower prices. However, Black Friday also brings common scams and misleading offers, so it is worth being cautious.

The tips below can help you take better advantage of the promotions during this period:

• Before Black Friday starts, make a list of the items you actually need or want to buy. This helps you avoid impulse purchases.
• If you are planning to buy technology, get familiar with the product features, check the regular price outside promotional periods, and compare prices across different stores.
• Alongside price comparisons, keep an eye on the price history of the products you are interested in throughout the year. That makes it easier to tell whether a discount is genuinely worthwhile.
• If you shop online during Black Friday, comparing prices becomes much easier. It also saves time and reduces the stress of visiting several physical stores.
• When shopping online, you can add several items to your cart and decide at the end which ones you really want to purchase. This makes it easier to stay within a set budget.
• Be wary of prices that are far lower than expected, as they may involve returned items or products with defects.
• Make sure you can exchange the items you buy, even if they are not defective. Always check the exchange period in advance.
• Be especially careful with online sales, fake ads on social media, and suspicious offers that seem too good to be true.
• Never share personal information or credit card details on public networks.

How long does Black Friday last?

Black Friday originally lasted for just one day. As shopping grew in popularity and the date came to coincide with the start of the Christmas shopping season, many brands began extending their promotions. From that came the terms Black Week and Black November. These periods depend on whether each brand chooses to prolong its discounts.

Other related shopping days have also emerged. For example, do you know what Cyber Week is? Here are some of the best-known dates:

• Singles Day – 11 November – a day that encourages more shopping and discounts for single people. Popular offers often include self-care products, beauty items, and similar goods;
• Green Friday, which takes place on the same day as Black Friday and promotes more conscious shopping;
• World No Shopping Day, which falls on the Saturday after Black Friday and serves as a protest against consumerism;
• Cyber Monday, or Cyber Week, which takes place on the following Monday and is dedicated exclusively to online sales.